Pricing & Promotion
October '22 - December '22
Below you will find current pricing on our two main wholesale products, yellow "eba" garri and red palm oil. This reflects pricing where we do business, namely Edo, Kogi & the Federal Capital Territory. Also featured below is a new packaged product we developed for sale at Abuja retailers: 2 kg packaged "Eba" garri.
4th quarter is the last of the heavy rains and we start the dry season. Cassava and oil palm commodity pricing takes an uptick in Nigeria because this is the time of year when harvest slows and demand spikes as a result festivities.
- Femi Abodunde, Founder/CEO at Abodunde Farms
We sell a variety wholesale produce at traditional and ancient markets in NW Edo, Southern Kogi, and Abuja. Yellow "eba" garri and red palm oil are our core products.
We are developing several high margin packaged products for retailers which we will promote each month
2 kg "Eba" Garri
We are a wholesaler that has traditionally served buyers, who then repackage our produce for re- sale at supermarkets. We recently decided to start serving supermarkets directly. This allows us to pass on tremendous margin opportunity to you, the retailer. For example, our 2 Kg EBA garri average retail price in Abuja is N1800. We will offer retailers this product at an introductory rate of N1250. That's a 40%+ markup!
QUALITY, FRESHNESS & TASTE
A high quality cassava product produced in Edo State. Hygienically prepared, packed and sealed airtight at source to lock in freshness and taste.
Food Prices Explained
The prices of agricultural futures depend on a number of external factors – and these prices ultimately impact what consumers pay for food.
Political unrest can disrupt productivity, impacting supply and commodity pricing.
Diminished or increased international production, or harvests, will drive global food prices.
International Trade Relationships
Government policies to support domestic production, can reduce international competition, limit supplies and impact prices.
Diseases can cause shortages in grains, which reduce food supply, resulting in lower demand.
Strength of U.S. dollar relative to other currencies means producers often need to adjust prices based on production costs in local currency.
High oil prices can drive up the costs of bringing food to market and these costs are passed along to consumers. Transportation shortages can also raise prices.
Planted & Harvested Acreage
Farmland is being lost at an alarming rate due to farmer exploitation and other factors. When farmers plant on limited acres, pricing is affected.